The term used to describe this phenomenon as applied
to series or sequences of concepts is ordinal linguistic personification, often
abbreviated to OLP, but it can also just be referred to as "sequence personification" or "sequence personality". The name grapheme personification can also be used to talk about letter personification and number personification, two of its most common manifestations.What is the prevalence of ordinal linguistic personification?
For the moment there are no conclusive figures, but it seems to be a relatively common type of synesthesia. An interesting study by Amin et. al (2011) found it to be very common among the synesthetic population: 33% of the 248 synesthetes interviewed reported attributing gender and/or personality to letters or numbers. However, on repeating the test some months later, only 10% described their personalities in a sufficiently similar way to be considered genuine grapheme personifiers. Sean Day and Julia Simner/Emma Holenstein suggest a prevalence of just under 5%. However, judging by the enormous numbers of detailed personal accounts that are readily described on enquiring about it, I suspect that the figure is likely to be higher than 10%, or 20% even, and that it is actually one of the most common types of synesthesia. The difficulty of designing a simple, reliable test to determine the degree of consistency like those that exist for grapheme-colour, for example, stands in the way of obtaining a representative figure.
When is it considered synesthesia?
Some
types of personification are considered synesthesia, despite showing some
differences from what is normally accepted as such. These differences are firstly
that the synesthetic concurrent is figurative or conceptual, while synesthesia
normally triggers more abstract materialisations such as colours or geometric
shapes, and secondly because it appears that it is not exclusively experienced
by synesthetes, although it seems to be much more common and manifest more
strongly in synesthetes than in non-synesthetes. (For types of personification that are not considered
synesthesia, see the description below.)
These
are the main types of personification considered synesthesia: They
all consist of personification of elements in series or sequences. The links
lead to the page about each type, where you can find a more detailed description plus some specific examples of how it manifests for synesthetes who have this type.
Grapheme personification
Personification of other sequences
Objects or other elements forming part of series or sequences (some more abstract examples include directions, school subjects or cities; more concrete examples that could perhaps also be considered synesthesia include fruit and furniture)
An interesting example in this category is:
Cutlery personification (knives, forks and spoons)
Personification of musical sequences
Notes, chords, key, timbre and other musical sequences
And when is it not synesthesia?
Here are
some types of personification that are not considered synesthesia:
- Pareidolia: automatically recognising faces and other human traits in
inanimate figures, such as faces formed by the doors and windows of houses or
by cracks or marks on the wall, human figures in clouds or on a piece of burnt
toast, etc. This is more connected with pattern recognition, or a
memory-prediction reflex reaction.
- Affective
anthropomorphism: This means feeling empathy and concern for inanimate objects,
and it is often a tendency in sensitive people in general, people on the autism
spectrum, synesthetes (although it isn’t considered a type of synesthesia) and people
who live alone. It consists of frequently having attitudes such as feeling sad
for objects that have been left alone, the desire to protect an object left out
in the cold, attempting to treat all objects equally and not favouring one over
others, etc. It is a sensitive, endearing habit that can give rise to perfectly
innocuous behaviour such as buying the last product left on the shelf in a shop
or one with torn packaging “because nobody wants it”, or becoming very attached
to one’s personal belongings, making it difficult to get rid of them when they
are no longer useful. However in a few more serious cases it can contribute to
disorders such as compulsive hoarding or obsessive-compulsive disorder (OCD).
- Animistic thinking: attributing human characteristics to stuffed toys,
dolls and other much-loved possessions, as small children do before they learn
to correctly distinguish between the animate and the inanimate. When
someone gives their car or computer a name, it is probably a manifestation of
this type of thinking, for example. It can only be clearly
considered a type of synesthesia if it applies to series or sequences of objects,
and in this case it would normally occur in people who already have other types
of synesthesia.
Readers' comments
Follow the above link to see the readers' comments on this article between 2022 and 2025. They're mainly asking about whether cases of personification of different concepts or objects would be considered synesthesia, with answers.
This page last updated: 11 November 2025
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